Hall Construction LLC

Bradley Hall, owner of Hall Construction and Real Estate Services LLC, approached me about helping him establish an online presence for his company. For the first few years of business he’d been operating primarily on word of mouth referrals, but as business picked up it was time to expand his branding efforts to new avenues.

The goals for the design and development project were to create a site consistent with his current marketing materials and branding where information about his expertise, services, and images of select projects could be featured. The site would also serve as a method of contacting the company and as a lead generation tool.

The design direction focused on a clean, minimalist aesthetic where the information and images could shine. The development began with XHTML and CSS. Knowing that I’d employ a content management system to power the site, the development path turned to modifying the XHTML base to serve as the custom template to be installed with the CMS. An image gallery powered by JavaScript was used on the homepage and in the photo gallery pages. The resulting website was a successful Design/Build project of my own.