Since its founding on December 4, 1906, Alpha Phi Alpha Fraternity, Inc. has supplied voice and vision to the struggle of African-Americans and people of color around the world. Alpha Phi Alpha, the first intercollegiate Greek-letter fraternity established for African-Americans, was founded at Cornell University in Ithaca, New York by seven college men who recognized the need for a strong bond of Brotherhood among African descendants in this country.
The Nu Mu Chapter is seated at Georgia Tech, and at the Georgia Institute of Technology having a robust website is almost a prerequisite. I had the pleasure of designing and developing the Nu Mu site on three separate occasions as the chapters needs evolved over the years. Some of the key requirements included providing a platform for sharing upcoming chapter events and community service efforts, profiling the members of the chapter, and highlighting the accomplishments of the previous year.
The national organization set the baseline for the design language of the Nu Mu site: there were iconic, historical design elements and imagery that are consistent across the hundreds of chapters. However, the guidelines left plenty of room to create a unique site geared toward Nu Mu’s community and target audience. Knowing well the goals and aims of the organization and the goals of the chapter specifically, the design phase was without incident. The development phase went just as well; in no time the site was ready to test and then launch. The result was a high quality online representation of an organization of the same stature.