The Phoenix Foundation

The Phoenix Foundation strives to create a systematic environment that stimulates, cultivates, and encourages self-sufficiency in the Black community through education, assistance, and encouragement. The goal of the project was to capture that spirit and culture of growth and renewal, which lent itself directly to the mythical Phoenix.

Understanding future goals to expand the reach of the foundation, I used a symbolic design aesthetic for the foundation’s logo that could be built upon at a later time.

When the client later approached me about a brand extension for the tutoring field, I had just the idea to tie the two logos together visually:

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